If you have to constantly switch between different manual systems, spreadsheets, and login screens in your daily online business, your online growth is already capped. A B2C/B2B online business is only successful if the backend processes are seamlessly integrated into the ERP and run automatically.
Odoo ERP with its integrated Online Shop is a seamless "All-in-One" software solution that supports companies in streamlining operations, increasing productivity, providing better customer service, securing competitive advantages, and boosting overall profitability.
Odoo-ERP mit integriertem Online Shop ist eine All-in-One Softwarelösung aus einem Guss, die Unternehmen dabei unterstützt, Abläufe zu rationalisieren, die Produktivität zu steigern, einen besseren Kundenservice zu bieten, den Wettbewerbsvorteil zu sichern und die Gesamtrentabilität zu steigern.
Why Should You Integrate Your E-Commerce into ERP?
Companies often hesitate to integrate their e-commerce with their ERP because they believe it could cause massive disruptions to their business and incur additional costs. However, once you see the benefits of integration, the consensus is clear: increased efficiency and productivity lead to lower costs and higher customer satisfaction.
With the integration of the Online Shop into an ERP, data such as customers, inventory, products, shipping, orders, etc., are available in real-time.
Without integration, you would have to manually enter customer orders into the ERP system, which is very time-consuming and cumbersome.
Similarly, manual adjustments to inventory in your system (e.g., reducing stock after a sale) can lead to errors like overselling. This means you haven't reduced the stock correctly and accepted more orders than you have products available.
If processes are not automated, the probability of making errors is very high. However, as soon as your Online Shop is integrated into the ERP, information is exchanged automatically between the two systems. This leaves you with more time to be productive.
Das heißt, Sie haben den Lagerbestand nicht richtig reduziert und mehr Bestellungen entgegengenommen, als Sie Lagerbestand haben.
Wenn Prozesse nicht automatisiert sind, ist die Wahrscheinlichkeit, Fehler zu machen, sehr hoch.
Sobald Ihr Online Shop jedoch in das ERP integriert ist, werden Informationen automatisch zwischen den beiden Systemen ausgetauscht.
Dadurch bleibt Ihnen mehr Zeit, die Sie produktiver nutzen können.
When information is stored in different systems, errors occur:
• Incorrect inventory levels
• Wrong or incomplete delivery addresses
• Incorrect, missing, or incomplete product information
In short: Without E-Commerce-ERP integration, you run the risk of annoying your customers and suffering from inefficient processes—which could ultimately ruin your reputation.
The Basics of ERP and E-Commerce Integration
Since a bi-directional flow of information takes place, all actions triggered in your Online Shop are reflected in your ERP solution.
Information flowing to the ERP includes:
• Order details: Items and their quantities to ensure the order is shipped error-free and the corresponding inventory adjustment is made.
• Customer Data: Entry of contact details for new customers and updates to existing customer information.
• Payment Information: To ensure the money is deposited at your bank.
• Shipping Details: Detailed delivery addresses to ensure the product is delivered to the right place.
Information flowing to the Shop: To ensure information is passed on completely without gaps, everything you update in your ERP system is also reconciled in your shop:
• Product Availability: Updates on newly introduced and discontinued products so your shop only displays items available at any given time.
• Product Data: Updates to product or item data so your shop always shows the correct information to your staff and customers.
• Real-time Stock: Inventory updates are automatically reflected in your shop, showing the correct quantity of available products.
• Dynamic Pricing: Price changes are immediately reflected in both systems. This happens automatically when exchange rates or supplier prices change.
In other words, when you integrate E-Commerce and ERP software, both solutions remain on the same level with a unified database.
10 Benefits of ERP Integration with an E-Commerce Solution
Integration offers multiple benefits, the main one being that your information is no longer isolated and inconsistent.
1. Faster Order and Invoice Processing
With automated order management—standardizing processes and synchronizing data between ERP and the Online Shop in real-time—manual work for recurring workflows is reduced to a minimum. Order processing becomes more efficient with unified inventory management. You can process far more orders and invoices with significantly less effort.
Sie können viel mehr Bestellungen und Rechnungen mit deutlich weniger Aufwand bearbeiten.
2. Minimizes Data Redundancy, Human Intervention, and Errors
By integrating the Online Shop into your ERP solution, the system automatically accesses online orders, payment and shipping information, customer data, etc. Similarly, your shop is updated regarding stock levels and products when you make changes in the warehouse management module of your ERP. This allows you to avoid manual data entry and staffing costs, thereby minimizing errors and redundant data.
In ähnlicher Weise kann Ihr Shop über Lagerbestände und Produkte aktualisiert werden, wenn Sie Änderungen im Lagerverwaltungsmodul Ihres ERP-Systems vornehmen.
Auf diese Weise können Sie manuelle Dateneingaben und Personalaufwand vermeiden und dadurch Fehler und redundante Daten minimieren.
3. Lowers Operational Costs
Real-time information from the ERP software is visible in your shop, allowing customers to see available quantities, order status, shipment tracking numbers, and more. Thanks to automatic data updates, you have no errors, rework, or failed orders (e.g., overselling). All these factors contribute to significantly reducing the cost of business operations.
Dank automatischer Datenaktualisierungen haben Sie keine Fehler, Nacharbeiten oder Fehlbestellungen (z. B. Überverkauf).
All diese Faktoren tragen dazu bei, die Kosten des Geschäftsbetriebs deutlich zu senken.
4. Increases Efficiency and Productivity
Integrating both systems ensures even greater streamlining of business processes. This helps reduce human intervention across all workflows. When an order is placed online, it is sent to the ERP in real-time. A back-office ERP user can track and process the order immediately and easily. In this way, integrated eCommerce-ERP software helps speed up your order fulfillment.
Dies wird dazu beitragen, menschliche Eingriffe in all diese Prozesse zu reduzieren.
Wenn eine Bestellung online eingeht, wird sie in Echtzeit an das ERP gesendet.
Ein ERP-Anwender im Backoffice kann die Bestellung einfach und sofort verfolgen und weiterbearbeiten.
Auf diese Weise trägt die integrierte eCommerce-ERP-Software dazu bei, Ihre Bestellungen zu beschleunigen.
5. Reduces Inventory Costs
Since all information about online sales is immediately updated in your ERP system, the inventory in your ERP is also updated. Based on current sales, the ERP can also forecast sales for the next month or quarter. This gives the E-Commerce manager updated information on stock levels and what might be needed to meet customer demand in the near future. Based on current information, you can plan purchases more efficiently and reduce warehousing costs.
Basierend auf den aktuellen Verkäufen kann das ERP auch die Verkäufe für den nächsten Monat oder das nächste Quartal prognostizieren.
Dies gibt dem E-Commerce-Leiter aktualisierte Informationen über Bestandsniveaus und was möglicherweise benötigt wird, um die Kundennachfrage in naher Zukunft zu erfüllen.
Basierend auf den aktuellen Informationen können Sie Einkäufe effizienter planen und Lagerhaltungskosten reduzieren.
6. More Shipping Options
By integrating your Online Shop into your ERP, you have access to better shipping services. Integration facilitates the smooth and efficient shipping of orders to various addresses.
Die Integration erleichtert den reibungslosen und effizienten Versand von Bestellungen an verschiedene Adressen.
7. Improved Customer Satisfaction
When customers receive updated and relevant product information, they can track their orders correctly and get current information on available quantities. This significantly improves customer satisfaction and helps increase customer loyalty.
Dies verbessert die Kundenzufriedenheit erheblich und trägt dazu bei, die Kundenloyalität zu erhöhen.
8. Increased Trust and Credibility
It is very easy to acquire new customers; to retain them, you must build trust. However, getting them to come back again and again is not so simple. If the buying process becomes transparent and customers receive accurate and reliable information, they are more likely to buy from you next time.
Es ist jedoch nicht so einfach, sie dazu zu bringen, immer wieder zurückzukommen,
Wenn der Kaufprozess transparenter wird und Kunden genaue und verlässliche Informationen erhalten, werden sie auch beim nächsten Mal eher bei Ihnen kaufen.
9. Financial Reports in ERP
With integration, you can easily generate key financial reports such as cash flow, profit and loss statements, and balance sheets.
10. Better Control Over Your Business
Through integration, you have better control over your entire company and a decisive competitive advantage to scale your business flexibly.
Odoo ERP & eCommerce Integration: Why Connectivity is Key to Success