Wholesale is more complex than B2C. Your system should understand that.
Customer-specific prices, tiered discounts, minimum order quantities, payment terms... Standard shop systems can't do that. Odoo can.
Why standard shop systems don't work for B2B
Customer-specific prices
Customer A pays EUR 10, Customer B pays EUR 8, Customer C has tiered prices. In Shopify? Impossible. In Odoo? Standard.
Minimum order quantities
"Minimum 100 units" or "from EUR 500 order value". Standard shops can't enforce this.
Payment terms
"30 days net" or "2% discount if paid within 10 days". B2B standard. For B2C shops: foreign concept.
Quotes & framework agreements
Individual quotes, framework agreements with call-off quantities. Standard shops? Not supported.
B2B needs a system that understands B2B - not a B2C system with workarounds.
Odoo: Built for B2B complexity
Odoo was built for companies - not hobby shops. All B2B features are native, not bolted on.
Customer-specific price lists
Each customer can have their own price list. Or you group them: "Dealer A class", "Dealer B class", "End customers".
- Percentage discounts on list price
- Absolute prices per customer
- Time-limited special prices
Tiered pricing & volume discounts
From 10 units: 10% discount. From 100 units: 20%. Automatically calculated and shown to the customer.
- Any tiers definable
- Per product or global
- Combinable with customer prices
B2B customer portal
Your dealers log in and see: their prices, their order history, their invoices. And they can reorder directly.
- Individual prices after login
- View order history
- Download invoices
Quotes & framework agreements
Create individual quotes. The customer approves online. Or: framework agreements with call-off quantities over 12 months.
- PDF quotes in one click
- Online approval by customers
- Framework agreements with tracking
Flexible payment terms
30 days net, 2% discount if paid in 10 days, instalments... Individually defined per customer.
- Payment terms per customer
- Cash discount rules
- Credit limit per customer
EDI integration
Large customers want EDIFACT or XML interfaces? Odoo can do it. Orders in, invoices out - automatically.
- EDIFACT / X12 / XML
- Automatic order creation
- Invoice delivery via EDI
B2B scenarios we solve every day
Classic wholesale
You supply retailers and resellers. Each customer has different terms and payment conditions.
Solution: Price lists per customer group, B2B portal for reorders, automatic invoicing.
Manufacturer with dealer network
You produce and distribute via authorised dealers. Some buy a lot, some a little - different discounts.
Solution: Dealer classification (Gold/Silver/Bronze), automatic discount calculation, dealer dashboard.
B2B + B2C in parallel
You sell to end customers AND business customers. Two different prices, two different processes.
Solution: One system, two portals. B2C via Shopify/WooCommerce, B2B via Odoo portal.
B2B: Workarounds vs. Odoo
| Task | Without Odoo | With Odoo |
|---|---|---|
| Look up customer price | Open Excel, search | Automatic in the system |
| Create quote | Word template, manual | 2 clicks, PDF ready |
| Dealer reorder | Email → manual entry | Dealer orders in the portal |
| Check payment terms | "What was it again?" | Stored per customer |
| Track open items | Excel list, manual | Automated dunning |
Ready for a B2B system that understands B2B?
Let's talk about your requirements. Customer prices, tiered discounts, EDI - we've done it all before.
Free B2B consultation+49 (0)711 161 237 28 | Mon-Fri 9am-6pm